Tuesday, September 18, 2012
Political Ads Sharpen Message
Romney has completely canceled his advertising campaign in Michigan, his home state, in favor of "swing states" such as
Florida, Ohio, Virginia, New Hampshire, Wisconsin, Iowa, Colorado, and Nevada. No one is sure where the money will be transferred to exactly, but wherever it goes, there will be a lot of it.
Kantar projects that third quarter U.S. ad spending will get a short-term boost from the Summer Olympics and political advertising "but sustained long-term improvement will probably be linked to the health of consumer spending on the goods and services that marketers provide." But as BtoB Magazine notes, brands such as Dow Chemical, IBM, SAP and Siemens are "scaling back" on TV advertising in the U.S. until after the elections.
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