Friday, September 28, 2012

Oh, Grow Up! Scion Veers To Older Target With New Campaign

After years of marketing itself to just about the youngest driving demographic possible, Toyota's Scion brand today will announce a new campaign -- a mea culpa of sorts that its advertising might have actually aimed too young in the past, just as the brand is now starting to show signs of life after years of declining sales.

http://www.youtube.com/watch?v=xrrmTXAZHk0&feature=player_embedded

No comments:

Post a Comment