You know what's really freaking cute? Laughing babies. You know what's also cute? Laughing old people. You know what's not quite as cute, but still pretty heartwarming? Laughing anyone. And that's exactly what Volkswagen and Deutsch LA are giving us in this first TV spot in the "Why VW" campaign, appropriately titled "Smiles. The 30-second commercial shows snippets of "real people"—in order of age, from babies to kids to adults to seniors—laughing uncontrollably, with nary a car in sight. The spot's end line, "It's not the miles, it's how you live them," pushes a consumer-over-product message.
http://www.youtube.com/watch?v=PR_UYx4vSPs&feature=player_embedded&noredirect=1
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