"The only good thing about negative advertising is that it is extremely effective." says the author of this article, Al Coddington, discussing the effectivness of negative advertising.
A viewer of this website submitted a question asking who he should vote for seeing as how both sides are portrayed as negative people due to political adds. But, in truth, Al suggests that most politicians are stand=up guys with nothing but the best intentions. Running for political office is a very high-stress campaign and to win you must do what works even if that means being negative, which Al says are the most effective type of adds, usually being the most swaying to voters.
Read more at:
http://marinscope.com/articles/2012/09/05/novato_advance/news/business/doc5047a9964e855113536879.txt
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