Monday, September 10, 2012

Super Bowl ad slots already 90% sold out

http://www.usatoday.com/money/advertising/story/2012-09-06/super-bowl-ads/57649662/1
CBS will announce Friday that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million.

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