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Monday, October 8, 2012
U.S. births falling; teen births fewest since 1946
The number of babies born to teens and some women in their 20s hit new record lows in 2011. The number of U.S. births has been falling since 2007. Then it peaked at 4.3 million. The number of births to ages 15-19 dropped 10 percent, to 329,797, the fewest since 1946. Teen birthrates fell 8 percent to 31.3 per 1,000, the lowest recorded since 1940. The rate has declined more than 3 percent a year since 1991. The number of births to women 20-24 declined 3 percent, and the birthrate dropped 5 percent, to 85.3 per 1,000, the lowest ever recorded in the USA. For ages 25-29, the birthrate, 107.2 per 1,000 women, was the lowest since 1976. For unmarried women, birth numbers and rates declined, and the rate for first births is also down, from 25.9 per 1,000 women ages 15-44 to 25.4 per 1,000.
How Facebook Will Find Its Next Billion Users
http://adage.com/article/digital/facebook-find-billion-users/237633/
This article is about how Facebook just crossed one billon people mark and are trying to get more people. There are more people getting Facebooks in Japan and South Korea, but in China is still closed to social media. Mark Zurkerburg is trying to get more people from to start getting Facebooks.
Top brands are data masters
All of the companies making Interbrand's new list of the world's most valuable brands have made big strides in applying Big Data to marketing outreach. The consultancy credited the Top 100 for “spending the time and money required to understand the role their brand plays in consumers' lives--and they are strategically weaving their brand proposition into every interaction.”
Tech brands scored big in Interbrand's annual ranking, with Apple rising six places to No. 2 and Facebook entering the list for the first time at No. 69. Google (No. 4) overcame Microsoft (No. 5) for the first time based on a 26% rise in its valuation. The worth of the Google brand was estimated at $69.7 billion, not far behind the $77.8 billion registered by the No. 1 brand, Coca-Cola.
http://www.dmnews.com/top-brands-are-data-masters/article/262294/
All of the companies making Interbrand's new list of the world's most valuable brands have made big strides in applying Big Data to marketing outreach. The consultancy credited the Top 100 for “spending the time and money required to understand the role their brand plays in consumers' lives--and they are strategically weaving their brand proposition into every interaction.”
Tech brands scored big in Interbrand's annual ranking, with Apple rising six places to No. 2 and Facebook entering the list for the first time at No. 69. Google (No. 4) overcame Microsoft (No. 5) for the first time based on a 26% rise in its valuation. The worth of the Google brand was estimated at $69.7 billion, not far behind the $77.8 billion registered by the No. 1 brand, Coca-Cola.
http://www.dmnews.com/top-brands-are-data-masters/article/262294/
Starbucks Ad Blitz Positions Triple-Duty Coffeemaker as Singular Sensation
Starbucks is advertising their new coffee machine. It is capibale of producing brewed coffee, espresso and espresso-based drinks such as lattes all in one machine. This machine, called the Verismo, will not me sold in just Starbucks stores, but also at Williams-Sonoma, Sur La Table, Bed Bath & Beyond and Macy's, as well as speciality retailers abroad.
Verismo "allows us to come at marketplace with the positioning of having all your favorite Starbucks beverages, no matter what they are, available on one machine," said Mr. Davenport, senior VP-marketing at Starbucks.
http://adage.com/article/news/starbucks-ad-blitz-triple-duty-coffeemaker/237632/
Verismo "allows us to come at marketplace with the positioning of having all your favorite Starbucks beverages, no matter what they are, available on one machine," said Mr. Davenport, senior VP-marketing at Starbucks.
http://adage.com/article/news/starbucks-ad-blitz-triple-duty-coffeemaker/237632/
Big Bird and Romney
Presidential Debate:
"I like PBS. I love Big Bird," Romney said. "But I am not going to keep spending money on things [we have] to borrow money from China to pay for
SNL Weekend Update:
Big Bird joined "Weekend Update" hostSeth Meyers specifically for the purpose of addressing the controversy stemming from Republican presidential candidate Mitt Romney's statement about cutting funding for the Public Broadcasting Service. If PBS were to go, Big Bird would be done too.
Seth Meyers : "How did you find out your name had been mentioned in the debate?"
Big Bird: "Oh, I got a million tweets."
Seth Meyers : "So you're on Twitter?"
Big Bird: "No. I'm a bird."
Read More at:
http://www.buddytv.com/articles/saturday-night-live/big-bird-responds-to-the-presi-47833.aspx
"I like PBS. I love Big Bird," Romney said. "But I am not going to keep spending money on things [we have] to borrow money from China to pay for
SNL Weekend Update:
Thanks to Saturday Night Live, the Sesame Street star got a chance to make a statement during the "Weekend Update" segment.
Big Bird joined "Weekend Update" host
Big Bird: "Oh, I got a million tweets."
Big Bird: "No. I'm a bird."
Read More at:
http://www.buddytv.com/articles/saturday-night-live/big-bird-responds-to-the-presi-47833.aspx
News From the Advertising Industry
http://www.nytimes.com/2012/10/08/business/media/news-from-the-advertising-industry.html?_r=1
Travelers Companies, New York, consolidated its account at agencies owned by the Publicis Groupe by shifting media duties like planning, buying and analytics to MediaVest USA, New York, part of the Starcom MediaVest Group, from MediaCom, part of the GroupM division of WPP. Billings were estimated at $100 million. The other Publicis Groupe agencies that work for Travelers are Digitas and Fallon Worldwide.
Travelers Companies, New York, consolidated its account at agencies owned by the Publicis Groupe by shifting media duties like planning, buying and analytics to MediaVest USA, New York, part of the Starcom MediaVest Group, from MediaCom, part of the GroupM division of WPP. Billings were estimated at $100 million. The other Publicis Groupe agencies that work for Travelers are Digitas and Fallon Worldwide.
OSU alum a Super Bowl winner
http://www.dispatch.com/content/stories/business/2012/10/07/osu-alum-a-super-bowl-winner.html
The ad starts with a series of grainy images: a highway overpass, an oil refinery and a sign for I-75 in Detroit.
“I got a question for you,” the narrator says. “What does this city know about luxury, huh?”
So begins the two-minute spot that introduced Chrysler’s “Imported from Detroit” campaign, which premiered last year at the Super Bowl.
The Columbus native whose firm produced the campaign says the Chrysler spots were the result of an unusual partnership with an automaker that was willing to take risks.
MetroCards Go on Sale With Ads on Both Sides
http://www.nytimes.com/2012/10/08/nyregion/metrocards-go-on-sale-with-ads-for-gap-on-both-sides.html?ref=advertisingandmarketing
The cards, blue on the front with an ad for the Gap, confused some riders, but the Metropolitan Transportation Authority expects an increase in revenue.
The cards, blue on the front with an ad for the Gap, confused some riders, but the Metropolitan Transportation Authority expects an increase in revenue.
Danny Amendola’s injury could have been life threatening
The St. Louis Rams may be 3-2 in their first season under head coach Jeff Fisher, but they were dealt a significant injury blow on Thursday night when wide receiver Danny Amendola suffered a separated SC joint while laying out to haul in a 22-yard pass attempt from Sam Bradford.
Amendola did not break his collarbone, which the Rams initially feared, and will not require surgery. According to Jay Glazer of Foxsports.com, the injury could have been much, much worse.During a report on FOX's pregame show, Glazer explained that Amendola dislocated his clavicle, which actually popped in and could have threatning amendolas treachia and aorta. The Rams' medical staff acted quickly, putting Amendola to sleep before popping the clavicle back into place and making sure it could not dislodge again.
Glazer adds that the Rams have called around the league to find a case of another player suffering a similar injury, but they could not find one. The absence of a case study for this particular injury makes it difficult for the Rams to know when Amendola might return. Though surgery is not required, it may take between four and eight weeks for the injury to heal to the point where Amendola can play.
China retail sales growth slows, but consumers still confident
http://www.reuters.com/article/2012/10/08/us-china-economy-retailsales-goldenweek-idUSBRE89704T20121008
China's retail sales growth slowed during the Golden Week break, but demand was better than expected, and authorities provided a snapshot of increasingly important sources of demand in the world's second-largest economy.
China's retail sales growth slowed during the Golden Week break, but demand was better than expected, and authorities provided a snapshot of increasingly important sources of demand in the world's second-largest economy.
Wednesday, October 3, 2012
Wanted: Woman Who Took Joy Ride on Manatee
Authorities in Florida are searching for a mystery woman who hitched an illegal ride on the back of a manatee.Deputies from the Pinellas County Sheriff's Office responded to a call at Fort De Soto Park Sunday afternoon after a concerned witness reported a woman riding a manatee in the waterway.
Witnesses provided deputies with photographs of the woman on her joy ride and a description of her, but they were unable to locate her in the area.
Witnesses provided deputies with photographs of the woman on her joy ride and a description of her, but they were unable to locate her in the area.
No manatees were believed to have been injured, but the woman could face a second degree misdemeanor charge for disturbing the mammal, police said.
The Florida Manatee Sanctuary Act states, "It is unlawful for any person at any time, by any means, or in any manner intentionally or negligently to annoy, molest, harass, or disturb or attempt to molest, harass, or disturb any Manatee.
Tuesday, October 2, 2012
Alternate jersey a financial win-win for Adidas, athletic department
http://journalstar.com/sports/huskers/football/2012/wisconsin/alternate-jersey-a-financial-win-win-for-adidas-athletic-department/article_2bc38847-1fb1-59d1-8d26-9f28dd7517b0.htm
The alternate jerseys that Nebraska wore against Wisconsin on Saturday has brought $10,000 in sales to the Nebraska bookstore
The alternate jerseys that Nebraska wore against Wisconsin on Saturday has brought $10,000 in sales to the Nebraska bookstore
Report: Campaigns overlook Spanish speakers
http://www.huffingtonpost.com/huff-wires/20121001/us-congressional-race-hispanic-advertising/
Overall, the percentage of campaign dollars dedicated to Spanish-language ads has barely increased from the 2008 and 2010 election cycles, even though Hispanics are viewed as a voting bloc growing in size and influence. About 4.6 percent of advertising dollars, or $16 million, went to Spanish-language political ads in the states reviewed.
Overall, the percentage of campaign dollars dedicated to Spanish-language ads has barely increased from the 2008 and 2010 election cycles, even though Hispanics are viewed as a voting bloc growing in size and influence. About 4.6 percent of advertising dollars, or $16 million, went to Spanish-language political ads in the states reviewed.
Farmer eatin by his own HOGS!
http://news.blogs.cnn.com/2012/10/02/farmer-eaten-by-his-own-hogs/?hpt=hp_t3
The farmer had gone to feed the hogs, some weighing as much as 700 pounds, about 7:30 a.m., according to a report from CNN affiliate KMTR. After Garner was not seen for several hours, a family member went to check on him and found his dentures in the hog pen. Other remains were found, but the hogs had eaten most of the farmer, according to the report.
The farmer had gone to feed the hogs, some weighing as much as 700 pounds, about 7:30 a.m., according to a report from CNN affiliate KMTR. After Garner was not seen for several hours, a family member went to check on him and found his dentures in the hog pen. Other remains were found, but the hogs had eaten most of the farmer, according to the report.
The Tower of London illuminated pink
http://www.9news.com/news/photo-gallery.aspx?storyid=292420
LONDON, ENGLAND - OCTOBER 01: The Tower of London is illuminated pink for Breast Cancer Campaign's 'Turn London Landmarks Pink' for breast cancer awareness month on October 1, 2012 in London, England. (Photo by Ian Gavan/Getty Images
LONDON, ENGLAND - OCTOBER 01: The Tower of London is illuminated pink for Breast Cancer Campaign's 'Turn London Landmarks Pink' for breast cancer awareness month on October 1, 2012 in London, England. (Photo by Ian Gavan/Getty Images
Holiday Retail Sales Prediction: 4.1 Percent Higher Than 2012
http://www.dailyfinance.com/2012/10/02/holiday-retail-sales-prediction-4-1-percent-higher-than-2012/
This article is about how retail hoilday sales are going to go up 4.1%. This percent has gone up since 2009.
Domino's Pan Pizza Ad Takes A Swipe At Pizza Hut's Frozen Dough
Dominos is trying to become, "King of the mountain" with their pan pizzas. In their new ad, they show tell their viewers that Pizza Hut uses frozen dough when they make theirs. But Dominos uses fresh dough every day.Though they don't come out and say "Pizza Hut" they make it clear who their competiton is.
http://www.huffingtonpost.com/2012/10/01/dominos-pan-pizza_n_1928853.html?utm_hp_ref=food
http://www.huffingtonpost.com/2012/10/01/dominos-pan-pizza_n_1928853.html?utm_hp_ref=food
Teenagers Make Up Fastest Growing Demographic In Smartphone Market
http://www.redorbit.com/news/technology/1112691659/teenager-smartphone-growing-091112/
you take a stroll down the street in most any city in the US, it is no surprise that you will encounter most teenagers either talking, texting or surfing the net on their smartphones. And a new study by Nielsen finally shows what most people have known for quite some time: Teens love their smartphones.
According to the study, young adults between the ages of 25 and 34 make up 74 percent of the smartphone market. Yet, through interviews of some 20,000 mobile users in July, the group found that teenagers between 13 and 17 are becoming smartphone owners at a much quicker rate than young adults
According to the study, young adults between the ages of 25 and 34 make up 74 percent of the smartphone market. Yet, through interviews of some 20,000 mobile users in July, the group found that teenagers between 13 and 17 are becoming smartphone owners at a much quicker rate than young adults
Not quite Super: COO says Facebook audience will pay off
http://www.nypost.com/p/news/business/not_quite_super_ylaFnvp6hT96jhs56ehDFM
Facebook operating chief Sheryl Sandberg launched her own offensive yesterday, touting the social network’s Super Bowl-sized audience in a play to win back Madison Avenue.
In her first big interview since the company’s disastrous public debut in May, Sandberg talked up Facebook’s growing audience and tossed around terms like “user engagement” in her pitch to advertisers.
The social network is nearing 1 billion users, and about half of them visit every day. Last year’s Super Bowl drew a record 111 million viewers.
“Every day on Facebook, we have five Super Bowls, which means you can reach that many people,” Sandberg told CNBC.
The Spot: Airline to Heaven - McCann Oslo brings the magic back to air travel with a spot for a Norwegian carrier
IDEA: It's a sad irony that flying, literally the most aspirational of human pursuits, has become synonymous with pure hell. Customer-service failures are the norm, to the point where one major U.S. airline now openly likens the industry to a violent game show almost no one can win. Now and again, airlines attempt to claim a loftier purpose—United's animated spots from the mid-2000s come to mind—but the typical customer experience can make a mockery of such ads. Now, however, a regional carrier in Norway called Widerøe has produced something transcendental for the category: A quiet spot from McCann Oslo that simply and beautifully recaptures the sense of wonder about flying through a subtle, delightful metaphor that makes the ad itself a minor miracle. Flying is magical, it indelibly claims. So, in its own way, is the ad.
http://www.youtube.com/watch?v=avHnr3tFJNs&feature=player_embedded
http://www.youtube.com/watch?v=avHnr3tFJNs&feature=player_embedded
Uncle Maddio's Pizza Joint Builds Successful Brand Through Social Media Marketing
Maddio's Pizza Joint is the fastest-growing fast casual pizza franchise there is. Since January, they have seen a 125 percent increase in Facebook “likes” alone. and Facebook isn't the only place that they are advertising. They also advertise on Twitter, Pinterest, Google+, Yelp, Foursquare, and Urbanspoon. That is thousands of people that they advertise to without having to spend millions and millions of dollars.
2012 Nissan GT-R
http://www.edmunds.com/nissan/gt-r/2012/
This is one of Nissans most sporty cars. It has a twin-turbocharged 3.8 L that puts out 530 HP affordable $90,000.
This is one of Nissans most sporty cars. It has a twin-turbocharged 3.8 L that puts out 530 HP affordable $90,000.
Supply-driven pharmaceutical drug and disease marketing has turned nation into pill-popping hypochondriacs
Learn more: http://www.naturalnews.com/035032_hypochondriacs_drug_marketing_pills.html#ixzz289HJ4ipM
the phamaceutical industry is makeing america hypocondriacts by making people feel they need drugs or every thing that happens to them.
Learn more: http://www.naturalnews.com/035032_hypochondriacs_drug_marketing_pills.html#ixzz289HJ4ipM
the phamaceutical industry is makeing america hypocondriacts by making people feel they need drugs or every thing that happens to them.
More Creative By the Minute
Back on 2008 Obama became the first person to use this very experimental form of political advertising...
Let's say you're pushing 115 mph on the highway, racing neck and neck with a Chevy Camaro — in an online video game, of course.
Right as you're pulling into the lead, you notice a billboard pop up on your TV screen. Early voting has begun? Voteforchange.com? Whoa, keep your eyes on the road!
This is Need for Speed: Carbon, one of 18 games that the Obama campaign advertised in during the 2008 campaign. This year, President Obama is back at it, running ads in Madden NFL 13, on the free online game site Pogo.com, and in mobile games likeTetris.
As political ads ramp up on TV, video games are also seeing a spike in political messages. But it's not just the president who's injecting politics into game consoles.
Read more at:
http://www.northcountrypublicradio.org/news/npr/162103528/presidential-campaigns-rock-the-gamer-vote
Let's say you're pushing 115 mph on the highway, racing neck and neck with a Chevy Camaro — in an online video game, of course.
Right as you're pulling into the lead, you notice a billboard pop up on your TV screen. Early voting has begun? Voteforchange.com? Whoa, keep your eyes on the road!
This is Need for Speed: Carbon, one of 18 games that the Obama campaign advertised in during the 2008 campaign. This year, President Obama is back at it, running ads in Madden NFL 13, on the free online game site Pogo.com, and in mobile games likeTetris.
As political ads ramp up on TV, video games are also seeing a spike in political messages. But it's not just the president who's injecting politics into game consoles.
Read more at:
http://www.northcountrypublicradio.org/news/npr/162103528/presidential-campaigns-rock-the-gamer-vote
Holiday Retail Sales Prediction: 4.1 Percent Higher Than 2012
http://www.dailyfinance.com/2012/10/02/holiday-retail-sales-prediction-4-1-percent-higher-than-2012/
NEW YORK -- Americans are expected to spend more during what's traditionally the busiest shopping season of the year, but they're not exactly ready to shop 'til they drop like they have been in the past two years.
NEW YORK -- Americans are expected to spend more during what's traditionally the busiest shopping season of the year, but they're not exactly ready to shop 'til they drop like they have been in the past two years.
Holiday Retail Sales Prediction: 4.1 Percent Higher Than 2012
Americans are expected to spend more during what's traditionally the busiest shopping season of the year. During the shopping period in November and December to rise 4.1 percent this year. That's more than a percentage point lower than the growth in each of the past two years, and the smallest increase since 2009 when sales were up just 0.3 percent.
Friday, September 28, 2012
Chorizo Pies Draw Latinos as Wendy’s Follows Pizza Patron
http://www.bloomberg.com/news/2012-09-26/chorizo-pies-draw-latinos-as-wendy-s-follows-pizza-patron.html
The 101-store chain, based in Dallas with almost all locations in the U.S. Southwest, will open its first Midwest eatery next month in Cicero, where 87 percent of the population is Hispanic, according to data from the U.S. Census Bureau
The 101-store chain, based in Dallas with almost all locations in the U.S. Southwest, will open its first Midwest eatery next month in Cicero, where 87 percent of the population is Hispanic, according to data from the U.S. Census Bureau
University of California offers $30,000 each to pepper-sprayed students
http://www.cnn.com/2012/09/26/us/california-occupy-pepper-spray/index.html?hpt=hp_bn1
The University of California is offering to pay $30,000 to each of 21 protesters who were pepper-sprayed by a campus policeman last year. Plaintiffs said police violated their civil rights and a school report called the spraying "objectively unreasonable."
The University of California is offering to pay $30,000 to each of 21 protesters who were pepper-sprayed by a campus policeman last year. Plaintiffs said police violated their civil rights and a school report called the spraying "objectively unreasonable."
Hennessey Venom GT (2011)
http://www.netcarshow.com/hennessey/2011-venom_gt/
This cars 6.2L twin-turbo V8 produces 1200 HP. It is capable of going 0-200mph in under 16 seconds (0-60 in 2.5 seconds). This is faster than the Buggati. It costs $950,000 dollars which is also cheeper than the Bugatti.
This cars 6.2L twin-turbo V8 produces 1200 HP. It is capable of going 0-200mph in under 16 seconds (0-60 in 2.5 seconds). This is faster than the Buggati. It costs $950,000 dollars which is also cheeper than the Bugatti.
Greek retail sales plunge amid deep recession
http://www.sacbee.com/2012/09/28/4862757/greek-retail-sales-plunge-amid.html
This article is about how Greek retail sales have gone down even more since last year. The sales that have gone down the most are clothes and shoes. The clothes and shoe sales are down 18.6% in Greece. During summer sales, the sales went down 20% from what they were two years ago and during the summer time sales usually go up not down. Greece has been in a four year recession.
Ad Age Picks the Top 10 Female Ad Icons of All Time
The top 10 women ad icons are:
Morton Salt Umbrella Girl, Betty Crocker, Miss Chiquita, Rosie the Riveter, Josephine the Plumber, Mrs. Olson, Madge the Manicurist, Rosie the Waitress, Clara Peller, Flo.
half these girls i dont even know.Sanity Restored to NFL
http://www.hispanicbusiness.com/2012/9/27/sanity_restored_to_nfl.htm
The NFL officials and the NFL owners and Commissioner Roger Goodell reached an agreement Wednesday due in large part to the ridiculous calls made by the Division III and high school level replacement refs.
The NFL officials and the NFL owners and Commissioner Roger Goodell reached an agreement Wednesday due in large part to the ridiculous calls made by the Division III and high school level replacement refs.
Oh, Grow Up! Scion Veers To Older Target With New Campaign
http://adage.com/article/news/toyota-s-scion-veers-older-target-ad-campaign/237455/
This is talking about how toyota's scion was designed to be cars for younger people. They market to older brotheres and sisters to buy this car so they can give it to their younger brother or sister along the way. The scion is ment for the younger audience group.
This is talking about how toyota's scion was designed to be cars for younger people. They market to older brotheres and sisters to buy this car so they can give it to their younger brother or sister along the way. The scion is ment for the younger audience group.
Oh, Grow Up! Scion Veers To Older Target With New Campaign
After years of marketing itself to just about the youngest driving demographic possible, Toyota's Scion brand today will announce a new campaign -- a mea culpa of sorts that its advertising might have actually aimed too young in the past, just as the brand is now starting to show signs of life after years of declining sales.
http://www.youtube.com/watch?v=xrrmTXAZHk0&feature=player_embedded
http://www.youtube.com/watch?v=xrrmTXAZHk0&feature=player_embedded
Facebook Launches 'Gifts' in Crafty Data Play
Facebook is looking to tap into a new revenue stream of forgetful friends by launching a service that is integrated with birthday reminders.
Rolling out starting today in the U.S., Facebook Gifts will be integrated with birthday reminders so that users will see notifications urging them to give gifts to people with upcoming birthdays, and users will also be able to send gifts from their friends' timeline pages. It works by first letting the buyers browse through the selection of gifts (currently a hodgepodge including $35 cupcake orders from Magnolia Bakery and a $5 Starbucks gift card). Once they've made a selection, the recipients get an alert and provide a shipping address.
Then the buyer enters credit card information to make the payment.
Ka-ching! Facebook gets a credit card number, a street address and a host of other identifying information it currently doesn't have about its users.
http://adage.com/article/digital/facebook-launches-gifts-crafty-data-play/237483/
Rolling out starting today in the U.S., Facebook Gifts will be integrated with birthday reminders so that users will see notifications urging them to give gifts to people with upcoming birthdays, and users will also be able to send gifts from their friends' timeline pages. It works by first letting the buyers browse through the selection of gifts (currently a hodgepodge including $35 cupcake orders from Magnolia Bakery and a $5 Starbucks gift card). Once they've made a selection, the recipients get an alert and provide a shipping address.
Then the buyer enters credit card information to make the payment.
Ka-ching! Facebook gets a credit card number, a street address and a host of other identifying information it currently doesn't have about its users.
http://adage.com/article/digital/facebook-launches-gifts-crafty-data-play/237483/
Go Daddy Says Deutsch Is NOT Locked In For 2013 Super Bowl
http://www.businessinsider.com/go-daddy-weighing-options-for-super-bowl-2012-9
The jury is still out on who will be creating Go Daddy's Super Bowl XLVII ads.
Recently, Business Insider was told that Go Daddy's 2013 Super Bowl campaign would be handled by Deutsch New York. It turns out, the agreement between Deutsch and Go Daddy is not yet a done deal.
In an email to Business Insider, Go Daddy explained that they are "very happy with Deutsch NY and the work they did with the 'Inside / Out' campaign this summer, but we just have not yet decided who will produce our Super Bowl spots."
Read more: http://www.businessinsider.com/go-daddy-weighing-options-for-super-bowl-2012-9#ixzz27luKmLOW
The jury is still out on who will be creating Go Daddy's Super Bowl XLVII ads.
Recently, Business Insider was told that Go Daddy's 2013 Super Bowl campaign would be handled by Deutsch New York. It turns out, the agreement between Deutsch and Go Daddy is not yet a done deal.
In an email to Business Insider, Go Daddy explained that they are "very happy with Deutsch NY and the work they did with the 'Inside / Out' campaign this summer, but we just have not yet decided who will produce our Super Bowl spots."
Read more: http://www.businessinsider.com/go-daddy-weighing-options-for-super-bowl-2012-9#ixzz27luKmLOW
Sanity Restored to NFL
After all the bad calls by the replacement refs all 121 official refs will return to the NFL.
http://www.hispanicbusiness.com/2012/9/27/sanity_restored_to_nfl.htm
http://www.hispanicbusiness.com/2012/9/27/sanity_restored_to_nfl.htm
Savage Flap NY Subway ads
The agency that oversees the city's public transit system, stung by a court decision that forced it to run an ad implying that enemies of Israel are "savages," says it will continue to allow political advertisements on subways and buses but will require them to carry disclaimers.
Under a policy adopted Thursday by the Metropolitan Transportation Authority board, ads expressing political, religious or moral viewpoints will have to include legends cautioning that the views being expressed aren't necessarily endorsed by the MTA. The disclaimers also will carry the names of the people or groups sponsoring the advertisements.
Read more at:
Referees’ return is emotional…and controversy-free for Ravens, Browns
http://www.washingtonpost.com/blogs/early-lead/wp/2012/09/28/referees-return-is-emotional-and-controversy-free-for-ravens-browns/
The NFL’s regular referees — the real refs — returned Thursday night, working the Cleveland Browns‘ game against the Baltimore Ravens in M & T Bank Stadium and, for a few moments, the scene was surreal.
They were greeted with a standing ovation and cheers. There were none of the “manure” chants that marred the nationally-telecast game from Baltimore on Sunday. Players and coaches greeted referee Gene Steratore and his crew warmly. “Good evening, men. It’s good to be back,” Stenatore told players and, with that, everything went back to normal. The game flowed smoothly with an evident sense of control and confidence that these guys were 99.9 percent sure what to do in every situation. Not that they’re perfect, but over three weeks, the contrast and just what they had brought to the game became apparent, culminating in the Monday night debacle.
The NFL’s regular referees — the real refs — returned Thursday night, working the Cleveland Browns‘ game against the Baltimore Ravens in M & T Bank Stadium and, for a few moments, the scene was surreal.
They were greeted with a standing ovation and cheers. There were none of the “manure” chants that marred the nationally-telecast game from Baltimore on Sunday. Players and coaches greeted referee Gene Steratore and his crew warmly. “Good evening, men. It’s good to be back,” Stenatore told players and, with that, everything went back to normal. The game flowed smoothly with an evident sense of control and confidence that these guys were 99.9 percent sure what to do in every situation. Not that they’re perfect, but over three weeks, the contrast and just what they had brought to the game became apparent, culminating in the Monday night debacle.
Ford's Bold New Social Media Strategy Has Inherent Risks
http://www.businessinsider.com/fords-social-media-strategy-2012-9
At Business Insider's Social Media ROI Conference yesterday, Ford's head of global digital communications director Scott Monty talked about his company's approach to social media.
For the most part, at large companies social media is run out of communications and marketing departments, possibly extending to customer service.
Monty said that Ford's social media plan in coming years will be to move beyond that. "Our priority really is to start taking social across the entire enterprise, not just the usual departments ... to help anybody in the company embrace social."
Read more: http://www.businessinsider.com/fords-social-media-strategy-2012-9#ixzz27ltOu4uX
At Business Insider's Social Media ROI Conference yesterday, Ford's head of global digital communications director Scott Monty talked about his company's approach to social media.
For the most part, at large companies social media is run out of communications and marketing departments, possibly extending to customer service.
Monty said that Ford's social media plan in coming years will be to move beyond that. "Our priority really is to start taking social across the entire enterprise, not just the usual departments ... to help anybody in the company embrace social."
Read more: http://www.businessinsider.com/fords-social-media-strategy-2012-9#ixzz27ltOu4uX
Ad Age names Napier to list of most influential women in advertising
http://www.rbj.net/article.asp?aID=192572
Sharon Napier, CEO of Rochester-based marketing communications and branding firm Partners + Napier Inc., has been named to Advertising Age magazine’s list of the “100 Most Influential Women in Advertising.”
Ad Age, an industry trade magazine published by Crain Communications Inc., released the first-ever list Monday. It is part of a special issue celebrating Advertising Women of New York’s 100th anniversary.
Sharon Napier, CEO of Rochester-based marketing communications and branding firm Partners + Napier Inc., has been named to Advertising Age magazine’s list of the “100 Most Influential Women in Advertising.”
Ad Age, an industry trade magazine published by Crain Communications Inc., released the first-ever list Monday. It is part of a special issue celebrating Advertising Women of New York’s 100th anniversary.
"Stop Zombie Mouth" Halloween Campaign Sowing Five Million Free Trading Cards in Addition to Free Copies of Plants vs. Zombies(TM)
In Seattle, The American Dental Association is giving out free trading cards featuring characters from PopCap's hit game Plants vs. Zombies. There are one million packs with the PC version of Plants Vs.Zombies. It provides parents, dentists and other adults with trading cards and coupons
redeemable for entirely free copies of PopCap's family friendly hit video game,
Plants vs. Zombies.
Wednesday, September 26, 2012
Mars rover examines rock close up
http://www.bbc.co.uk/newsround/19729061
The robot pushed its arms against a rock to find out what elements it was made out of.
The rock - named "Jake Matijevic" after a former rover engineer - was not expected to have high research value.
Instead, it gave scientists an early chance to demonstrate the performance of the arm's "hand lens" and X-ray spectrometer
The robot pushed its arms against a rock to find out what elements it was made out of.
The rock - named "Jake Matijevic" after a former rover engineer - was not expected to have high research value.
Instead, it gave scientists an early chance to demonstrate the performance of the arm's "hand lens" and X-ray spectrometer
Cabela's 800-Gram All-Leather Iron Ridge™ Hunting Boots
http://www.cabelas.com/product/Cabelas-800-Gram-All-Leather-Iron-Ridge8482-Hunting-Boots/748572.uts?Ntk=AllProducts&searchPath=%2Fcatalog%2Fsearch.cmd%3FN%3D0%26Ntk%3DAllProducts%26Ntt%3Dhunting%2Bboot%26WT.srch%3D1%26WT.tsrc%3DPPC%26WT.mc_id%3Dbing%7Cfoo_Men%2527s%2BHunting%2BBoots_General_exact%7CUSA%26WT.z_mc_id1%3D32pytjL4%26rid%3D20%26pcrid%3D1372174600&Ntt=hunting+boot&WTz_l=PPC
GORE-TEX lined
Aggressive bob outsole
Thinsulate Ultra Insulation
Oiled, full-grain leather
Expert Advice on Achieving Success (in Any Field of Work)
Elinor Stutz is like a brand new Mary Kay. she has written several books and a software to improve sales.
Marketers are joining the varsity
http://topics.nytimes.com/top/reference/timestopics/people/e/stuart_elliott/index.html?scp=1&sq=advertising%20times%20topics&st=cse
Marketing and media companies are now capitalizing on consumer interest in high school sports and becoming big boosters of them.
Marketing and media companies are now capitalizing on consumer interest in high school sports and becoming big boosters of them.
Archery hunter from Michigan bitten in encounter with grizzly bear in Idaho
http://www.outdoornews.com/September-2012/Archery-hunter-from-Michigan-bitten-in-encounter-with-grizzly-bear-in-Idaho/
A nonresident hunter was bitten, but not seriously injured, when he and his hunting partner went back to retrieve a bull elk shot the evening before.
The pair was following the elk's blood trail when they were suddenly charged by a grizzly bear. The bear bit one hunter on the arm and then ran back into thick cover.A nonresident hunter was bitten, but not seriously injured, when he and his hunting partner went back to retrieve a bull elk shot the evening before.
The pair was following the elk's blood trail when they were suddenly charged by a grizzly bear. The bear bit one hunter on the arm and then ran back into thick cover.
A nonresident hunter was bitten, but not seriously injured, when he and his hunting partner went back to retrieve a bull elk shot the evening before.
The pair was following the elk's blood trail when they were suddenly charged by a grizzly bear. The bear bit one hunter on the arm and then ran back into thick cover.A nonresident hunter was bitten, but not seriously injured, when he and his hunting partner went back to retrieve a bull elk shot the evening before.
The pair was following the elk's blood trail when they were suddenly charged by a grizzly bear. The bear bit one hunter on the arm and then ran back into thick cover.
Will NFL's Referee Antics Chase Away Advertisers? Doubtful
http://www.forbes.com/sites/dalebuss/2012/09/25/will-nfls-referee-antics-chase-away-advertisers-doubtful/
The powers that be in the National Football League — team owners and Commissioner Roger Goodell — certainly aren’t sweating it in public.
But to the extent that the rising national outcry over rotten officiating by substitute referees may be making some of them itch under their collars at this point, there’s only one reason for their growing discomfort.
And it has nothing to do with upset fans, blanket condemnation by sports literati, or even the fact that ESPN actually is taking some shots at the sport that it has done so much to promote over the years.
If NFL leadership bargains with the union of permanent referees a little more urgently this week, it will only be because they fear that advertisers might start withdrawing some support of the sterling brand that professional football has established in the marketing community. There simply is no better advertising vehicle available in America these days.
And that’s why advertisers aren’t going anywhere.
The powers that be in the National Football League — team owners and Commissioner Roger Goodell — certainly aren’t sweating it in public.
But to the extent that the rising national outcry over rotten officiating by substitute referees may be making some of them itch under their collars at this point, there’s only one reason for their growing discomfort.
And it has nothing to do with upset fans, blanket condemnation by sports literati, or even the fact that ESPN actually is taking some shots at the sport that it has done so much to promote over the years.
If NFL leadership bargains with the union of permanent referees a little more urgently this week, it will only be because they fear that advertisers might start withdrawing some support of the sterling brand that professional football has established in the marketing community. There simply is no better advertising vehicle available in America these days.
And that’s why advertisers aren’t going anywhere.
Volkswagen - first TV spot in the "Why VW" campaign
You know what's really freaking cute? Laughing babies. You know what's also cute? Laughing old people. You know what's not quite as cute, but still pretty heartwarming? Laughing anyone. And that's exactly what Volkswagen and Deutsch LA are giving us in this first TV spot in the "Why VW" campaign, appropriately titled "Smiles. The 30-second commercial shows snippets of "real people"—in order of age, from babies to kids to adults to seniors—laughing uncontrollably, with nary a car in sight. The spot's end line, "It's not the miles, it's how you live them," pushes a consumer-over-product message.
http://www.youtube.com/watch?v=PR_UYx4vSPs&feature=player_embedded&noredirect=1
Will NFL's Referee Antics Chase Away Advertisers? Doubtful
http://www.forbes.com/sites/dalebuss/2012/09/25/will-nfls-referee-antics-chase-away-advertisers-doubtful/
This article is about how NFL replacement refs and how advertister's might stop advertisting because the refs are really bad. Major advertiser are going to wait it out until Roger Goodell and the owner's pay money into the referee's union.
Taco Bell Rockies Deal
This season Taco Bell offers a special 4 tacos for $2 deal when the Rockies score 7 runs at a home game. Last night, Rockies vs. Cubs, they scored a total of 10 runs allowing Taco Bells everywhere, between 4 and 6 today, to sell FOUR tacos for TWO dollars.
Read more at:
Beyond the 30 Second Spot: Marketers Adding
Alternatives to Television Advertising
A new survey, released today by the Association of National Advertisers (ANA) and Forrester Research, Inc. (Nasdaq: FORR), found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years. The survey also found that marketers are exploring emerging technologies to help bolster their television advertising spend.
- Almost 70% of advertisers think that DVRs and video-on-demand will reduce or destroy the effectiveness of traditional 30-second commercials.
- When DVRs spread to 30 million homes, close to 60% of advertisers say that they will spend less on conventional TV advertising; of those, 24% will cut their TV budgets by at least 25%.
- While 55% say that their top executives are closely watching changes in TV advertising, most advertisers have not experimented with advertising on DVRs (49%) or video-on-demand (44%).
- Eighty percent of advertisers will spend more of their advertising budget on Web advertising and 68% of advertisers will look to search engine marketing.
- Advertisers are also looking at alternatives to traditional TV advertising and will spend more of their advertising budgets on: branded entertainment within TV programs (61%); TV program sponsorships (55%); interactive advertising during TV programs (48%); online video ads (45%); and product placement (44%).
- Ninety-seven percent of advertisers agree that the TV industry will need new audience metrics - other than reach and frequency - to report commercial ratings, not just program ratings to effectively measure TV advertising.
http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm
A new survey, released today by the Association of National Advertisers (ANA) and Forrester Research, Inc. (Nasdaq: FORR), found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years. The survey also found that marketers are exploring emerging technologies to help bolster their television advertising spend.
- Almost 70% of advertisers think that DVRs and video-on-demand will reduce or destroy the effectiveness of traditional 30-second commercials.
- When DVRs spread to 30 million homes, close to 60% of advertisers say that they will spend less on conventional TV advertising; of those, 24% will cut their TV budgets by at least 25%.
- While 55% say that their top executives are closely watching changes in TV advertising, most advertisers have not experimented with advertising on DVRs (49%) or video-on-demand (44%).
- Eighty percent of advertisers will spend more of their advertising budget on Web advertising and 68% of advertisers will look to search engine marketing.
- Advertisers are also looking at alternatives to traditional TV advertising and will spend more of their advertising budgets on: branded entertainment within TV programs (61%); TV program sponsorships (55%); interactive advertising during TV programs (48%); online video ads (45%); and product placement (44%).
- Ninety-seven percent of advertisers agree that the TV industry will need new audience metrics - other than reach and frequency - to report commercial ratings, not just program ratings to effectively measure TV advertising.
http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm
Will NFL's Referee Antics Chase Away Advertisers? Doubtful
http://www.forbes.com/sites/dalebuss/2012/09/25/will-nfls-referee-antics-chase-away-advertisers-doubtful/
The powers that be in the National Football League — team owners and Commissioner Roger Goodell — certainly aren’t sweating it in public.
But to the extent that the rising national outcry over rotten officiating by substitute referees may be making some of them itch under their collars at this point, there’s only one reason for their growing discomfort.
The powers that be in the National Football League — team owners and Commissioner Roger Goodell — certainly aren’t sweating it in public.
But to the extent that the rising national outcry over rotten officiating by substitute referees may be making some of them itch under their collars at this point, there’s only one reason for their growing discomfort.
Doritos’ ‘Crash the Super Bowl’ advertising contest winner will work with Michael Bay
http://www.washingtonpost.com/entertainment/celebrities/doritos-crash-the-super-bowl-advertising-contest-winner-will-work-with-michael-bay/2012/09/20/7229a302-0314-11e2-9132-f2750cd65f97_story.html
NEW YORK — Doritos is upping the prize for its annual “Crash the Super Bowl” contest, bringing in Michael Bay, a big name movie director who is no stranger to crashes himself.
The Frito Lay snack chip brand’s seventh annual contest allows viewers to submit their own Doritos commercials. Fans vote on their favorites to appear during the big game
NEW YORK — Doritos is upping the prize for its annual “Crash the Super Bowl” contest, bringing in Michael Bay, a big name movie director who is no stranger to crashes himself.
The Frito Lay snack chip brand’s seventh annual contest allows viewers to submit their own Doritos commercials. Fans vote on their favorites to appear during the big game
Expert Advice on Achieving Success (in Any Field of Work)
Building relationships, equality, standing up for what is fair, qualifying and matching, remain calm and collected when someone is rude, greet everyone you encounter going in and going out, listening at least as much as you speak, becoming familiar with the other person, apoligize for an error, avoid gossip, and to agree with them on there objections.
Monday, September 24, 2012
Bolt fights Olympics ad ban
http://www.sport24.co.za/OtherSport/Bolt-fights-Olympics-ad-ban-20120922
Jamaican Olympic champion Usain Bolt is among those joining a group of US track and field athletes fighting a rule that bars Olympians from using their names or likenesses for advertising during the Games.
Jamaican Olympic champion Usain Bolt is among those joining a group of US track and field athletes fighting a rule that bars Olympians from using their names or likenesses for advertising during the Games.
Bolt fights Olympics ad ban
http://www.sport24.co.za/OtherSport/Bolt-fights-Olympics-ad-ban-20120922
Jamaican Olympic champion Usain Bolt is among those joining a group of US track and field athletes fighting a rule that bars Olympians from using their names or likenesses for advertising during the Games.
Jamaican Olympic champion Usain Bolt is among those joining a group of US track and field athletes fighting a rule that bars Olympians from using their names or likenesses for advertising during the Games.
Bolt fights Olympics ad ban
Jamaican Olympic champion Usain Bolt is among those joining a group of US track and field athletes fighting a rule that bars Olympians from using their names or likenesses for advertising during the Games.
http://www.sport24.co.za/OtherSport/Bolt-fights-Olympics-ad-ban-20120922
http://www.sport24.co.za/OtherSport/Bolt-fights-Olympics-ad-ban-20120922
Shappell™ S3000 Three-Person Ice Fishing Shelter
http://www.basspro.com/Shappell-S3000-3-Person-Ice-Fishing-Shelter/product/95500/?hvarAID=shopping_googleproductextensions&om_mmc=shopping_googleproductextensions&affcode_c=17kw3123402&SST=4f46b3a2-52d7-79a9-6252-000001c8986c
Great ice fishing shelter with everything neccissary and sone extras such as marine carpeted floor and bucket holders molded into the base. this is a great ice fishing hut to buy if your a fishierman and a goose hunter because it can also be usd as a blind.
Great ice fishing shelter with everything neccissary and sone extras such as marine carpeted floor and bucket holders molded into the base. this is a great ice fishing hut to buy if your a fishierman and a goose hunter because it can also be usd as a blind.
Alaska woman recounts terrifying ordeal with bear
http://www.outdoornews.com/July-2012/Alaska-woman-recounts-terrifying-ordeal-with-bear/
In Fairbanks, Alaska a 43 year old professor and her 2 neices were stalked by a grizzlie bear while hiking along the Chen River. She fought off the bear with everything she could, she even threw a package of macaroni and cheese at it but that didn't even stun it. She said that even though it wasn't very big, maybe 100-200 pounds it wasn't even scared of her or her dog.
In Fairbanks, Alaska a 43 year old professor and her 2 neices were stalked by a grizzlie bear while hiking along the Chen River. She fought off the bear with everything she could, she even threw a package of macaroni and cheese at it but that didn't even stun it. She said that even though it wasn't very big, maybe 100-200 pounds it wasn't even scared of her or her dog.
Celebrity jewelry designer Mark Lash Joins Elton John's Star-Studded Fashion Cares Charity Event
Mark Lash, who just so happens to be a celebrity jewelry designer, has a sponsorship in the Fashion Cares 25: A night of Glitter and Light, an event that is being hosted by Elton John. Mark Lash is donating a custom vintage style diamond pendant set with 7.62 carats of white diamonds. The value of this pendant is $25000 and it willl be auctioned off and all the proceeds will go to the Elton John AIDS Foundation and the AIDS Committee of Toronto. The money will then be distributed nationwide.
GBK unveils digital strategy for customer rewards scheme
The GBK app and its accompanying web-version lets diners locate their local outlet and view menus via a check-in service.Loyalty points will be awarded against any purchases made and can be boosted by playing the app's games and using social media.
Diners earn "badges" for undergoing certain challenges, which then equate to free food. For example, customers ordering a Habernero burger with extra jalapeno chillies will receive a Fireface badge, entitling them to a free drink.
There are 12 badges to collect and scores will be recorded on the GBK leaderboard.
Consumers can share their achievements by posting them to Twitter and Facebook through the app, which is available on iOS, Android, Windows and Blackberry.
Alasdair Murdoch, chief executive, Gourmet Burger Kitchen, said: "We know that now, more than ever, our customers are looking for value, as well as a fun, easy to use loyalty scheme that offers quick rewards.
"Our new loyalty app offers just that. It also allows us to take a more personal approach, rewarding the most frequent customers with extra benefits, according to their tastes."
Gourmet Burger Kitchen launched in 2001 and now has 53 stores across the UK.
http://www.marketingmagazine.co.uk/news/1151346/GBK-unveils-digital-strategy-customer-rewards-scheme/#disqus_thread
On Facebook, Men are Cheap
More than half of the users on facebook are female. But the ads seem to affect the males more than the female. 60 percent of the click volume, and has a 58 percent impression volume. Compared to females who only have a 48 percent click volume and a 42 percent impression volume. Females use Facebook to keep existing relationships going, while the males use Facebook to make new relationships. Last year advertisers spent $4 billion dollars, 53 percent of thier budget was targeting men.
http://www.adweek.com/news/advertising-branding/facebook-men-are-cheap-143924
http://www.adweek.com/news/advertising-branding/facebook-men-are-cheap-143924
TV ad wars bring Iowa millions
http://qctimes.com/news/local/tv-ad-wars-bring-iowa-millions/article_e0aa6536-0531-11e2-84a4-001a4bcf887a.html
This article is about ads for the campaign between Romney and Obama. Mitt Romney is spending more money on campaign ads in Iowa. They don't know if the ads are working or not. During March 6 - August 26 $29.6 million has been spent on 97,464 commercials through the state of Iowa.
New Porsche Identity
http://www.porsche.com/microsite/911/usa.aspx
The 911. Our identity. A truly distinctive design. Technology that was born on the race track. Emotional impact that has been standard since 1963.
For the future, and for you, we had to completely recreate the 911. The result: no fewer than 90% of all 911 components are either new or have been fundamentally revised. This is our approach to the preservation of tradition. Precisely how we do justice to the legend of the 911.
The 911. Our identity. A truly distinctive design. Technology that was born on the race track. Emotional impact that has been standard since 1963.
For the future, and for you, we had to completely recreate the 911. The result: no fewer than 90% of all 911 components are either new or have been fundamentally revised. This is our approach to the preservation of tradition. Precisely how we do justice to the legend of the 911.
Pagani Zonda F
http://www.supercars.net/cars/3111.html
This car goes 0-60 in just 3.5 seconds. Only 25 were produced in 2005, which makes it pretty rare. This car costs $741,000 brand new.
This car goes 0-60 in just 3.5 seconds. Only 25 were produced in 2005, which makes it pretty rare. This car costs $741,000 brand new.
The new Pagani Huayra supercar
http://www.evo.co.uk/news/evonews/262813/new_pagani_huayra_supercar_the_big_picture_gallery.html
The new Pagani Huayra supercar is even better then the last one
The new Pagani Huayra supercar is even better then the last one
Michael Bay Crashing the Super Bowl With Doritos One winner will work on 'Transformers 4'
http://www.adweek.com/adfreak/michael-bay-crashing-super-bowl-doritos-143955
Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh-annual installment of the brand's "Crash the Super Bowl" contest for consumer-generated ads. A pair of winning spots—one selected by Doritos (Bay is a judge) and another by an online poll—will air during the Feb. 3 broadcast. The creator of the spot that scores higher on the USA Today Ad Meter ranking will be invited to work with Bay on Transformers 4, although Megan Fox won't be in this one, which, to my way of thinking, makes the prize considerably less enticing. (There's an additional $1 million prize if one of the ads finishes at No. 1 on the Ad Meter, which is hardly out of the question, based on past results.) Look for this year's slate of amateur auteurs to put Bay-inspired spins on the usual themes. For example, just imagine how much better last year's big winners, "Man's Best Friend" and "Sling Baby," would've been if the infant and dog had transformed and exploded
Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh-annual installment of the brand's "Crash the Super Bowl" contest for consumer-generated ads. A pair of winning spots—one selected by Doritos (Bay is a judge) and another by an online poll—will air during the Feb. 3 broadcast. The creator of the spot that scores higher on the USA Today Ad Meter ranking will be invited to work with Bay on Transformers 4, although Megan Fox won't be in this one, which, to my way of thinking, makes the prize considerably less enticing. (There's an additional $1 million prize if one of the ads finishes at No. 1 on the Ad Meter, which is hardly out of the question, based on past results.) Look for this year's slate of amateur auteurs to put Bay-inspired spins on the usual themes. For example, just imagine how much better last year's big winners, "Man's Best Friend" and "Sling Baby," would've been if the infant and dog had transformed and exploded
Business tips: How to get the most out of your online advertising dollars
http://www.washingtonpost.com/blogs/on-small-business/post/business-tips-how-to-get-the-most-out-of-your-online-advertising-dollars/2012/09/24/097f5d90-041a-11e2-9b24-ff730c7f6312_blog.html
Target exactly the audience you want
With the prevalence of social media in today’s world, there are countless places to market your business. Before throwing money at the various channels, you need to look at your business’ specific circumstances to find where your best ROI will come from. Are you a startup in a crowded space? Try using very targeted Facebook ads and promoted tweets to reach customers that aren’t already being engaged by your bigger competitors.
Target exactly the audience you want
With the prevalence of social media in today’s world, there are countless places to market your business. Before throwing money at the various channels, you need to look at your business’ specific circumstances to find where your best ROI will come from. Are you a startup in a crowded space? Try using very targeted Facebook ads and promoted tweets to reach customers that aren’t already being engaged by your bigger competitors.
Yes, you are being bombarded by political ads
It is all in the name! This season politicians are cracking out the ads at break-neck paces for what seems to be the closest race since little Bush's 2nd term! But, and this may surprise you, but Iowa is getting the brunt of the action...yeah, Iowa. Surprised me too. But it seems that for the past six months, the Romney and Obama campaigns have been bombarding the swing state with countless ads deeming it the most important next to Colorado and Nebraska.
Read more at:
http://www.thehawkeye.com/story/ad-project-092312
Read more at:
http://www.thehawkeye.com/story/ad-project-092312
Why I Think The New York Times Is Going To Go Bust
http://www.forbes.com/sites/timworstall/2012/09/24/why-i-think-the-new-york-times-is-going-to-go-bust/
Obviously, it’s the new economics of the newspaper business that is going to mean the New York Times will fall over soon enough. But I have a feeling that as, if and when it happens it will be at least partly because they’ve not woken up to the dangers quite fast enough. That feeling of mine prompted by a line in this piece of theirs.
Obviously, it’s the new economics of the newspaper business that is going to mean the New York Times will fall over soon enough. But I have a feeling that as, if and when it happens it will be at least partly because they’ve not woken up to the dangers quite fast enough. That feeling of mine prompted by a line in this piece of theirs.
Multitasking Employees Emerge as Growing Distracted Driving Demographic
Texting while driving isn't just for teens anymore. Multi-tasking employees who conduct business while driving are becoming an increasing concern for highway safety. They're trying to figure out how to keep business people from doing it.
Friday, September 21, 2012
Staten Island deer becoming a problem
http://www.outdoornews.com/New-York/
Burgeoning deer populations have long been a bane of many upstate communities, but white-tailed deer are now making New York City
Burgeoning deer populations have long been a bane of many upstate communities, but white-tailed deer are now making New York City
Thursday, September 20, 2012
GSK whistleblower says Glaxo Marketing VP 'Sir' Andrew Witty was deeply involved in massive criminal cover-up
was followed by an apology from GSK Vice President of Marketing "Sir" Andrew Witty for the company's "past" failures. But according to whistleblower Gregory Thorpe, the apology is meaningless, as Witty had been working for GSK during the years when the company was proven to have been engaged in illegal activity, and was more than likely involved in it. they think he was only apologysing to put the blame on his scapegoats.
Chinese Fume Over Disputed Islands
http://www.hispanicbusiness.com/2012/9/19/chinese_fume_over_disputed_islands.htm
Thousands of Chinese demonstrated in streets and at embassies Tuesday in unprecedented protests assailing Japan over its claims to an island chain that the communist government says belongs to China, prompting Japan to shutter factories in China.
Thousands of Chinese demonstrated in streets and at embassies Tuesday in unprecedented protests assailing Japan over its claims to an island chain that the communist government says belongs to China, prompting Japan to shutter factories in China.
Archery hunter from Michigan bitten in encounter with grizzly bear in Idaho
http://www.outdoornews.com/September-2012/Archery-hunter-from-Michigan-bitten-in-encounter-with-grizzly-bear-in-Idaho/
In Idaho a nonresident archery hunter was attacked but not seriosly injured by a grizzly bear. Him and his friend were following the blood trail an elk that they had shot when the bear attacked them. Unfortunately they were not carrying any firearms or bear spray. As a result the department of game in fish sent out a letter about how to safely hunt in grizzly country.
In Idaho a nonresident archery hunter was attacked but not seriosly injured by a grizzly bear. Him and his friend were following the blood trail an elk that they had shot when the bear attacked them. Unfortunately they were not carrying any firearms or bear spray. As a result the department of game in fish sent out a letter about how to safely hunt in grizzly country.
Chinese Fume Over Disputed Islands
On Septembwer 18, 2012 thousands of Chinese protested the claim that Japan has made on a chain of islands, the Diaoyu Islands. Xi Jingping, the leader-in-waiting, urges people to stay calm, but not many have taken this urge seriously. There have been some anti-Japanese violence, such as targeting Japanese cars and businesses. Because of these targeting violences there has been a closer of Japanese factories, schools, shops and resteraunts.
umbrella rig
http://www.bigfishtackle.com/fishing_articles/Fishing_Tackle_Reviews/Freshwater_Fishing_Tackle_Reviews/New_YUMbrella_Multi-Lure_Rigs_1238.html
Multi-lure rigs exploded during a time of year when baitfish were of substantial size, and through the winter and very early spring anglers caught big largemouth, smallmouth, striped bass and other fish on rigs with 3 ½- to 6-inch swimbaits. Then the spawns came and these bigger offerings often went untouched. Some anglers used it as proof that multi-lure rigs were just what they thought they were – flashes in the pan – gimmicks that already went out of style.
Then a few smaller multi-lure rig versions appeared, and a few anglers gave them a shot, often using smaller 3- and 4-inch grubs instead of the bigger-bodied swimbaits. The results show the learning curve of these rigs is continuing to evolve. These smaller versions with more petite caught plenty of fish, and in fact still are right now.
Then a few smaller multi-lure rig versions appeared, and a few anglers gave them a shot, often using smaller 3- and 4-inch grubs instead of the bigger-bodied swimbaits. The results show the learning curve of these rigs is continuing to evolve. These smaller versions with more petite caught plenty of fish, and in fact still are right now.
Boys & Girls Club to host celebrity tourney Oct. 8
http://www.kilgorenewsherald.com/news/2012-09-19/Sports/Boys__Girls_Club_to_host_celebrity_tourney_Oct_8.html
The Boys and Girls Club of Rusk County in Kilgore, TX will have former NFL fullback Larry Centers host a golf tournament.
The Boys and Girls Club of Rusk County in Kilgore, TX will have former NFL fullback Larry Centers host a golf tournament.
Boys & Girls Club to host celebrity tourney
Larry Centers is hosting a celebrity golf tournament in Longview, TX as a fundraiser for the Rusk County Boys and Girls Club. Stars such as Spudd Webb and Reggie Dixon will be there as well as a number of other well known athletes.
http://www.kilgorenewsherald.com/news/2012-09-19/Sports/Boys__Girls_Club_to_host_celebrity_tourney_Oct_8.html
http://www.kilgorenewsherald.com/news/2012-09-19/Sports/Boys__Girls_Club_to_host_celebrity_tourney_Oct_8.html
Doritos’ ‘Crash the Super Bowl’ advertising contest winner will work with Michael Bay
Doritos is having a contest where people can make their own Doritos and submit them for a change to win a role in the new Transformers movie. But people who don't want to actually be in a video themselves, Doritos is going to be debuting a Facebook app where people can help other create theor ad. They can help by, donating their time, props, and locations with others.
http://www.washingtonpost.com/entertainment/celebrities/doritos-crash-the-super-bowl-advertising-contest-winner-will-work-with-michael-bay/2012/09/20/7229a302-0314-11e2-9132-f2750cd65f97_story.html
http://www.washingtonpost.com/entertainment/celebrities/doritos-crash-the-super-bowl-advertising-contest-winner-will-work-with-michael-bay/2012/09/20/7229a302-0314-11e2-9132-f2750cd65f97_story.html
Doritos’ ‘Crash the Super Bowl’ advertising contest winner will work with Michael Bay
http://www.washingtonpost.com/entertainment/celebrities/doritos-crash-the-super-bowl-advertising-contest-winner-will-work-with-michael-bay/2012/09/20/7229a302-0314-11e2-9132-f2750cd65f97_story.html
NEW YORK — Doritos is upping the prize for its annual “Crash the Super Bowl” contest, bringing in Michael Bay, a big name movie director who is no stranger to crashes himself.
The Frito Lay snack chip brand’s seventh annual contest allows viewers to submit their own Doritos commercials. Fans vote on their favorites to appear during the big game.
U.K. Retail Sales Fall as London Olympics Distracts Shoppers
http://www.bloomberg.com/news/2012-09-20/u-k-retail-sales-fall-as-london-olympics-distracts-shoppers-1-.html
This article is about retail sales during the London Oylmpics went down. Usually during the oylmpics people usually spend more money to retail stores, but this year the Oylmpics didn't boost any retail sales. However sales in sporting good stores rose 1.5% in August from July.
ASUS TRANSFORMER PRIME
http:eee.asus.com/eeepad/transformer-prime/features/
This tablet just may be better then the iPad
This tablet just may be better then the iPad
2013 Ferrari F12 Berlinetta First Look
http://www.motortrend.com/roadtests/exotic/1202_2013_ferrari_f12_berlinetta_first_look/
This is the most powerful ferrari to date. It has 730 hp on a 6.3L, natuarally asperated v12. It features a dual-clutch (paddle shift) transmission and has a top speed of 211 mph.
This is the most powerful ferrari to date. It has 730 hp on a 6.3L, natuarally asperated v12. It features a dual-clutch (paddle shift) transmission and has a top speed of 211 mph.
Breaking Boarderlands 2: Easy money, XP, Eridium, boss fights, and tokens
If you pre-ordered the game or signed up for the Gearbox Shift club, you likely have at least one of these keys (they do not drop in-game). Each key can be used to open the Golden Chest in Sanctuary, Borderlands 2′s city hub. You’ll reach this area within 3-5 hours after starting the game, and can then access it anytime. You can only use it once and it's gone forever. You can either get a decent weapon in the beginning or an amazing one if you wait till you're level 50 or something. Then there's challenges in there to earn this rank. Earn enough Badass Rank and you’ll get a token that allows you to permanently increase a bonus stat across all of your characters. The challenges have 5 levels. There's more info on the page if you want to see it. There was too much.
Boys & Girls Club to host celebrity tourney Oct. 8
http://www.kilgorenewsherald.com/news/2012-09-19/Sports/Boys__Girls_Club_to_host_celebrity_tourney_Oct_8.html
The Boys & Girls Club of Rusk County is calling in a few reinforcements to help them with their latest fundraiser: some heavy-duty reinforcements.
Former NFL fullback Larry Centers, originally from Tatum, will host a celebrity golf tournament at Wood Hollow Country Club in Longview on Monday, Oct. 8. Centers will be joined by several famous guests, including former NBA standout Spud Webb; former Harlem Globetrotter Reggie “Air Man” Dixon; former NFL cornerback Ray Mickens; former NFL defensive tackle Willie Broughton; and Jerald Sowell, the former NFL fullback who suited up for the New York Jets and Tampa Bay Buccaneers.
The Boys & Girls Club of Rusk County is calling in a few reinforcements to help them with their latest fundraiser: some heavy-duty reinforcements.
Former NFL fullback Larry Centers, originally from Tatum, will host a celebrity golf tournament at Wood Hollow Country Club in Longview on Monday, Oct. 8. Centers will be joined by several famous guests, including former NBA standout Spud Webb; former Harlem Globetrotter Reggie “Air Man” Dixon; former NFL cornerback Ray Mickens; former NFL defensive tackle Willie Broughton; and Jerald Sowell, the former NFL fullback who suited up for the New York Jets and Tampa Bay Buccaneers.
Online Ads Get Personal
Political advertising is taking over television airwaves in battleground states, but complementary online advertising is also ubiquitous and being used by campaigns more than ever before.
Presidential campaigns, especially President Barack Obama's, have been at the forefront of digital political advertising. But this cycle, Congressional campaigns are catching up, using their Internet pitches not only as a fundraising tool, but as a key component of their strategy to target voting blocs
"There's two sides to the story," said Peter Pasi, a Republican digital strategist and executive vice president at Emotive. "Are campaigns reaching out more, are they really recognizing the value of online advertising? Or are the companies that sell advertising reaching out more? I think it's both."
Read more at:
Tuesday, September 18, 2012
The 5 Most Important Elements of a Holiday Social Media Strategy
http://www.clickz.com/clickz/column/2206111/the-5-most-important-elements-of-a-holiday-social-media-strategy
Title explains all.
The 5 Elements are:
1. Promotion: rich posts across social networks.
2. Engagement: experiences that drive amplification and consideration.
3. Amplification: build momentum cross social networks.
4. Conversion: collect valuable data and social purchase intent
5. Analysis: measure and optimize.
Keep this formula in mind as you plan your holiday campaigns and get ready for the most exciting social marketing season yet.
Title explains all.
The 5 Elements are:
1. Promotion: rich posts across social networks.
2. Engagement: experiences that drive amplification and consideration.
3. Amplification: build momentum cross social networks.
4. Conversion: collect valuable data and social purchase intent
5. Analysis: measure and optimize.
Keep this formula in mind as you plan your holiday campaigns and get ready for the most exciting social marketing season yet.
Bonding with Batman can make you stronger.
It was hard to keep track of all the superheroes hitting the big screen this summer: Batman in "The Dark Knight Rises." Iron Man, The Hulk, Captain America and Thor in "The Avengers." Peter Parker in "The Amazing Spider-Man."
And each character seemed to have bulked up for their latest comeback."Over the last few decades, superheroes' bodies have become extremely muscular with body dimensions that are impossible for most men to attain," write the authors of a new study that analyzes the effects of superheroes on male body image.
Past research has shown that seeing muscular figures can make men feel badly about their own bodies, similar to the way seeing stick-thin supermodels can make women question their weight.
But the same effect may not hold true for our favorite comic book characters.
The study, published this week in the Journal of Experimental Social Psychology, suggests watching superheroes can actually increase males' self esteem - and might make mere mortals stronger.
The study
Researchers with the University at Buffalo asked 98 undergraduate males to rate how much they liked and/or were familiar with Batman or Spider-Man on a scale of 1 to 5. Participants who scored a 4 or higher were said to have a "parasocial" relationship with the superhero - i.e. a one-sided psychological bond. Those who rated less than 2.5 were put into a control group.
All participants were then shown a photo of either a scrawny or buff-looking Batman/Spider-Man. They were given one minute to look at the photo and then asked to rate their mood, self-esteem and body esteem (how they perceive their muscular strength, biceps, etc.)
The undergrads were then tested with a hand-held dynamometer to assess their physical strength.
The results
Participants who had a strong parasocial bond and were shown a muscular superhero photo recorded higher body esteem than those who didn't have a bond with the character.
On the flip side, participants who weren't familiar with the character who were shown a muscular photo experienced a lower body esteem than participants who were shown a scrawny superhero.
More surprising were the strength test results. The undergrads with a parasocial bond who were shown a muscular superhero were stronger than those in the control group and stronger than those with a parasocial bond who were shown a non-muscular photo.
The takeaway
"The thing that I find most interesting ... is the idea that these media figures have real psychological effects on the self," says study author Ariana Young, a doctoral candidate in psychology at the University at Buffalo. "It’s not just mind-numbing entertainment. The bonds that we form –- and we do form real bonds - they affect how we feel about ourselves. And it’s not always in a bad way."
Young is planning another superhero study this semester where she'll analyze the effects of the characters on acts of heroism, or helpful behavior
Arab-Muslim To Join 'Green Lantern' Comic Series
Geoff John used his own background as an Arab-American to create a new character for DC Comics. Geoff John is the cheif creator and writer of the relaunched 'Green Lantern' series. Most of the facts about Simon Baz are based on Geoff John. They both have the same ancestory and the same home, Detroit. These comic are not only for the enjoyment of people but also to show the effects that events such as September 11, 2001 have had on people.
The Worst Celebrity Chef Endorsements: 13 Of The Most Questionable Sponsorships
http://www.huffingtonpost.com/2012/08/20/celebrity-chef-endorsements_n_1775933.html?utm_hp_ref=food
Everyone has to make a living, even celebrity chefs. That disclaimer aside, the last few years have seen more than a few celebrity chef endorsements that raise an eyebrow or three.
We hear about the most egregious ones in the press -- like butter-evangelist Paula Deen's deal with a diabetes medication that went public just as she announced her own diabetes diagnosis -- but there are plenty other questionable deals out there. Did you know that Tom Colicchio shills for Diet Coke, or Edward Lee for KFC?
Everyone has to make a living, even celebrity chefs. That disclaimer aside, the last few years have seen more than a few celebrity chef endorsements that raise an eyebrow or three.
We hear about the most egregious ones in the press -- like butter-evangelist Paula Deen's deal with a diabetes medication that went public just as she announced her own diabetes diagnosis -- but there are plenty other questionable deals out there. Did you know that Tom Colicchio shills for Diet Coke, or Edward Lee for KFC?
2012 Lamborghini Aventador LP700-4
www.topspeed.com
The new 2012 Lamborghini Aventador LP700-4 has a nice new look and is even faster than before.
Winter Safety in the Mountains
http://www.pursuetheoutdoors.com/articles/2004/11/26/winter-safety-in-the-mountains/
Good preparation and a sensible attitude are essential for keeping yourself safe. Here are a few tips that could help save your life...
Good preparation and a sensible attitude are essential for keeping yourself safe. Here are a few tips that could help save your life...
The 5 Most Important Elements of a Holiday Social Media Strategy
http://www.clickz.com/clickz/column/2206111/the-5-most-important-elements-of-a-holiday-social-media-strategy
This article is about social media marketers preaparing for the holiday season by stratizing in different ways to market there product. There are 5 element that they are going to use. The 5 elements are promotion, engagement, amplification, conversion, and anaylsis. Using these will help marketers sell more products.
Political ads in Colorado dominate television
Colorado has been infested with the political ads for who should be president. Spending $20 Million dollars, 21 groups and over 18,000 ads for just the 4 largest Denver stations. Denver is number 3, in the prsidential campain ads this year. Over 18,000 ads, at 30 seconds each, thats over 150 hours of presidential ads.
http://www.denverpost.com/politics/ci_21553772/political-ads-colorado-dominate-television
http://www.denverpost.com/politics/ci_21553772/political-ads-colorado-dominate-television
New Report Shows Rise in Hunting, Fishing and Wildlife-Related Recreation Participation in 28 States
http://www.outdoornews.com/September-2012/New-Report-Shows-Rise-in-Hunting-Fishing-and-Wildlife-Related-Recreation-Participation-in-28-States/
A national survey about how much hunters and anglers spend on equipment, trips across the nation was about $145 billion dollars since the 2011 survey.
A national survey about how much hunters and anglers spend on equipment, trips across the nation was about $145 billion dollars since the 2011 survey.
.CBS Corp. CEO: Some SuperBowl Ads Sold for 'North of $4 Million'
http://www.hollywoodreporter.com/news/cbs-corp-leslie-moonves-investor-conference-showtime-superbowl-388817
CBS Corp.'s broadcast network has sold Super Bowl advertising units for $4 million, and his company is not looking to offer premium TV network Showtime in stand-alone broadband form for now, president and CEO Leslie Moonves told an investor conference Wednesday.
CBS Corp.'s broadcast network has sold Super Bowl advertising units for $4 million, and his company is not looking to offer premium TV network Showtime in stand-alone broadband form for now, president and CEO Leslie Moonves told an investor conference Wednesday.
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