Brands Climb Onto NFL, NCAA Juggernauts for Football's Big Kick-Off

http://www.brandchannel.com/home/post/2012/09/05/NFL-Kick-Off-Advertisers-090512.aspx

Big brands are taking full advantage of the start of football season with ads featuring  the top players and teams from the NFL.  Dodge is using Tom Brady to sell their Dodge Dart. Tide is using the New York Giants to sell their cleaning products.